The New Mexico Department of Tourism has embarked upon a bold and progressive Ecotourism Initiative, one that offers a huge opportunity for New Mexico in the fastest growing segment in worldwide tourism today.
At the heart of this Initiative is a tourism objective that wholly supports the growth and economic vitality of sustainable ecotourism enterprises throughout the State while maintaining the delicate balance between the modern world and traditional cultural values. As a result, they will be increasing tourism, creating local employment, revitalizing rural communities, and ultimately protecting these areas for future generations. It will also build on the equity and add further dimension to their on-going “Land of Enchantment” positioning
With her recent arrival back in the States after a whirlwind tour of the top International Travel Trade Shows it’s official. The New Mexico Tourism Department’s Ecotourism Initiative is rolling! Deputy Secretary Jennifer Hobson was blown away by the receptivity to the program at the shows in London, Frankfurt, Tokyo and Marrakesh. “New Mexico is primed to be a world-class Ecotourism destination. What is essentially New Mexican is perfectly aligned with what travelers from all over the world are looking for: wild and scenic beauty and rich cultural heritage where hands on experiences can be realized. The launch of this program to overseas media only further confirmed the popularity and desire for America’s first statewide Ecotourism initiative.”
